![]() ![]() ![]() These colors often enough have universal associations. For example, some color associations, like red, green, and brown, can be explained by looking at where they appear in nature and what they meant for early humans. This is why your feelings about colors are often deeply personal and rooted in your own experience or culture. ![]() It’s a fact that every culture and country has different connotations of different colors. So how do different colors work? How is color believed to impact mood and behavior? Certain colors have even been associated with physiological functions like increased blood pressure, increased metabolism, and eyestrain. It aims to determine how colors affects our day to day decisions.Īs we all know, color is a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions. In this article, we will go over how color impacts our psychology and the role it plays in design.Ĭolor psychology is the study of colors in relation to human behavior. On a daily basis, we might be desensitized to color and how it affects us and the decisions that we make but they play a bigger role than we think. Colors play a pivotal role in how you feel and how you perceive your surroundings. ![]()
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